GATX Annual Report
This project was one of my favorites. Our client had undergone a drastic change that year, going from a conglomerate which owned transportation vehicles to a specialized finance and leasing company; essentially going from trains to logistics. Our strategy for communicating this momentous transformation was to illustrate it in part through Origami: the art of transforming a simple, flat piece of paper into a distinct, very complex three-dimensional shape. It requires vision, a carefully executed plan, and a clear concept of the final creation. Our client was ecstatic; it perfectly described the concept and reality of what they were trying to convey.