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University of Chicago Presents 2011/2012 concert season marketing materials: ticket brochure with all concerts listed; direct mail concert posters used to generate ticket sales; individual concert posters, posted on campus and in the community. The materials' design foundation were designed by Lisa Lim for prior years, and I updated the annual creative direction for a few years thereafter (e.g. this year's theme was "Evoking Musical Memories," using classical instruments to illustrate how these gorgeous forms can evoke an emotional connection to the music.