![](https://cdn.myportfolio.com/89109884de3941d44141a1567f4e44d1/5a7677048289173ae6984abe_rw_600.jpg?h=0225029082ad0c43db311b2829355171)
Front cover of 5x7 booklet
![](https://cdn.myportfolio.com/89109884de3941d44141a1567f4e44d1/c5ed74e357012f8e99860fc3_rw_600.jpg?h=b5fe6284e71e3d61d78c410290e50ed4)
Inside front cover
![](https://cdn.myportfolio.com/89109884de3941d44141a1567f4e44d1/11db49a29cd64f3613cb2e8b_rw_600.jpg?h=1a50a3469046dae2ad532a63867688ce)
Center spread
![](https://cdn.myportfolio.com/89109884de3941d44141a1567f4e44d1/a1d8ff14453814c44e6f0e25_rw_600.jpg?h=8a605611ae688c8d8a3e81eda0bc2581)
8-panel poster (side 1), mailed as direct mail, a full list of concerts and descriptions for that year.
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8-panel poster (side 2)
University of Chicago Presents 2010/2011 concert season marketing materials: ticket brochure with all concerts listed; direct mail concert posters used to generate ticket sales; individual concert posters, posted on campus and in the community. The materials' design foundation were designed by Lisa Lim for prior years, and I updated the annual creative direction for a few years thereafter (e.g. this year's theme was "Musical Explorations," using cartographical images to illustrate the inspiration behind the international group of musicians for this year's concert series.