AOA-Kellogg Leadership Series
The American Orthopaedic Association, recognizing that their members, although at the top of their game, might benefit from a series of courses designed to boost their leadership skills, business acumen, negotiation skills, etc. These courses were lead by a team of experts at Kellogg School of Management, at Northwestern University. This project's goals were to draw in members to take the course, without offending, as they truly are leaders in their field already. Our direction was to present the opportunity as "Expanding your Strengths" versus focusing on what might be lacking. The result was incredibly successful, with a great number of people signing up for the courses, and wanting to pursue more.