Arlington Design Center
Brand / logo design, photography, print marketing campaign direction and design. Sole owner of project.
Brochure cover
ADC is a new interior design center needing to promote their more convenient location in Arlington Heights to the existing interior designers who visit their downtown showrooms. Other components of this campaign: tiered direct mail postcards, interior and exterior signage. Involvement: management, concept and direction, design, copywriting, photography and production.
Three stage mailing of direct-mail postcards introducing the client's new location, in the "more convenient" suburbs of Chicago. Involvement: management, concept and direction, establishing the media vehicles, design, copywriting, photography and production.
The goal of the new brand was to convey a meeting space, with a personality that was clean and sophisticated yet approachable. Involvement: management, concept and direction, design and implementation of system (stationery, interior and exterior signage) and production.